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Horses on Parade Poster Rochester, NY 2001

Horses On Parade

Description
Item Specifics - Prints
Type: Modern - Open Edition
Subject: Animals
Signed?:
Style: modern
Medium: poster
Original/Repro: Original
Horses on Parade Poster (2001) Rochester, NY
Size: 24 x 30"
Condition: Mint (like new)

Equine fantasies, 158 of them, took up positions on the streets of greater Rochester during the summer of 2001 in a community project known as Horses on Parade.
Following in the hoofprints of other international cities like New York, Toronto, Chicago and Zurich, Rochester trotted out Horses on Parade, over 150 fiberglass horses painted and embellished by local and regional artists and mounted in locations throughout the City of Rochester, Monroe County and the region.
This wildly popular project drew thousands of visitors throughout the summer of 2001. Following the exhibit, the horses were auctioned with the proceeds going to charity. Horses on Parade was a collaborative effort of High Falls Brewing Company, Dixon/Schwabl Advertising, the City of Rochester and the Arts and Cultural Council of Greater Rochester.
High Falls Brewing Co. organized the project, obtaining the life-size fiberglass steeds. Local organizations and businesses adopted them and commissioned artists, ranging from professionals to school children, to decorate the horses. The herd went on view in May and remained in place until Sept. 13, when the horses were rounded up and sold at a gala public auction with all proceeds going to Rochester-area charities.

Horses On Parade

Horses On Parade

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